| Tattoo, as a body art, has been long used | | | | they have seen in weird places. Seeing a coke |
| throughout history for many different purposes. | | | | logo tattooed on some guy’s stomach would |
| In some cultures, tattoos have been used as the | | | | probably leave more of an impression in your |
| symbol of authority while in other cultures been | | | | mind than seeing it on a generic billboard. |
| used to give mystical powers or abilities. Lately in | | | | Second, since getting tattoos costs money and |
| modern times, they have been popularly used in | | | | are many times painful, people may think that |
| many countries as a form of self-expression. | | | | someone who tattoos a product onto themselves |
| However, another use of tattoos has recently | | | | really believes in that product. Celebrities’ |
| come up as a more commercial use than an | | | | tattoos have higher advertising value as many of |
| individual use. That is, many people have used | | | | them have well-known tattoos that people are |
| tattoo body art to advertise their website or | | | | often curious about, adding another tattoo with |
| business. | | | | the logo of a company or product could make |
| | | | the celebrity a walking commercial. And you can |
| During the end of the 1990s and into this decade, | | | | commonly see many celebrities wearing many |
| tattoos have first become wildly popular among | | | | glitter temporary tattoos of a company logo or |
| many sports stars and celebrities who have | | | | brand as temporary tattoo can be washed off |
| well-known tattoos on their body. After seeing | | | | after the commercial activity and with no pains. |
| this trend, certain businesses are preparing to use | | | | Tattoo advertising can be seen anywhere but it is |
| tattoo as a form of promotion their business. It | | | | still a great way to advertise your business or |
| has been done by tattooing the name of a | | | | brand. So before deciding to invest in such |
| company or a brand on people’s arm, leg, or | | | | advertising, you’d better be best served |
| other part of body. This results in free advertising | | | | researching your target demographic and deciding |
| for the company who sells the product and the | | | | whether tattoos are popular within that group of |
| product brand. But why are tattoo advertising so | | | | people. While for some groups, it may be a good |
| popular? | | | | model of advertising, for most, tattoos should be |
| First, people tend to better remember things that | | | | kept as an art of self-expression. |